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News
TOP PHOTOS: Kansas State football fans celebrate home opener
1+ week, 11+ hour ago (12+ words) The Topeka Capital-Journal...
???Wanta Fanta? Run For It???: Fanta launches new???Horroverse??? campaign and collectible packs
2+ week, 4+ day ago (388+ words) Coca-Cola Europacific Partners (CCEP) has announced plans for its new ‘Horrorverse’ Halloween activity, including limited-edition collectible packs across the range and a disruptive marketing campaign called ‘Wanta Fanta? Run For It’. The activity is designed to help retailers make the…...
CX and fan engagement are finally converging
2+ week, 5+ day ago (949+ words) Fan engagement is undergoing a pivotal shift. In a year when billions of fans are glued to the biggest football stages on earth, too many brands are still treating them as anonymous audiences instead of active participants in the action....